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The Hidden Cost of “In-House” Marketing: Lessons from a Dental Chair
Recently, while sitting in the dental chair for a routine cleaning, I had an unexpectedly insightful conversation with my hygienist. Between the scraping and polishing, we started chatting about marketing. Like many small practices, this dental office has someone on the support staff who also “handles the marketing.” In this case, the youngest team member had taken on the responsibility, a pattern I’ve seen across countless health and professional service organizations. Somew
K Silver
May 63 min read


Lessons from Disney Part 2
Ahoy There! I have a few people nagging me for more Disney references so I thought I would talk about one of my favorite things—Customer...
K Silver
Oct 7, 20253 min read


Lessons from Disney
I met with a friend over the weekend, she was having some issues with an employee and asked for some advice. I haven’t managed in a while...
K Silver
Oct 7, 20252 min read


Leverage your space on LinkedIn
LinkedIn is probably the least talked about platform but it has so much value for business owners. Here are some tips: #1 - Use LinkedIn...
K Silver
Sep 30, 20251 min read
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